Projection Mapping: a gimmick that spells the future of urban space?/*
April 6th, 2012
Projection mapping is an evolving artform that so far has been mostly an insider phenomenon within the VJing and electronic festival scene, in spite of roots in the longstanding medium of theatrical design and the growing number of competitions and conferences that are dedicated to it (one the most prestigious being the annual Mapping Festival in Geneva). It is frequently paired with DJ acts or used as a promotional gimmick for slick ad campaigns. The medium achieves aesthetic effects, however, whose innovation and significance have not yet been adequately critically adressed. What is the future of projection mapping’s cultural impact? With its knack for transforming irregular surfaces into surreal architectures, it speaks to a new vision of urbanism and the city, as a polymorphous and playful space justified by its spectacular ambiance as much as by its functional value. If we imagine a daily life framed by these dynamic monumental sculptures, what different kinds of cognitive and emotional sensibilities will we see emerging?
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